Case Study
Mionetto ProseccoCase Study: Building Brand Awareness in Miami for Mionetto Prosecco with a Giveaway
Intro
Mionetto Prosecco taking over Miami
As part of Mionetto Prosecco’s marketing strategy to take over Miami, Mionetto partnered with the Miami Guide and 10 local social media influencers with a combined following of around +/- 5 Million.
Mionetto Prosecco, an Italian wine brand, wanted to increase brand awareness and establish a strong presence in Miami. As part of their marketing strategy, they partnered with The Miami Guide and 10 local social media influencers with a combined following of around +/- 5 Million. The objective was to reach a wider audience and increase engagement with Miami residents.
Challenge:
The challenge was to create a campaign that would engage Miami residents and generate positive buzz for the Mionetto Prosecco brand. With a competitive market, it was important to stand out and make a lasting impression on the target audience.
Solution:
Mionetto Prosecco partnered with The Miami Guide and 10 local social media influencers to create the Mionetto Miami Giveaway campaign. The influencers created sponsored posts featuring Mionetto Prosecco, encouraging their followers to attend a VIP experience at the Nautilus by Arlo hotel featuring Mionetto Prosecco and other Italian-inspired cocktails.
Results:
The Mionetto Miami Giveaway campaign was a success, with a total influencer following of 10,583,000 and a total reach of 855,816. The campaign generated a total of 581,045 impressions/plays and 143,393 likes. The event at the Nautilus by Arlo was well-attended, and the campaign helped to generate positive buzz for the Mionetto Prosecco brand in Miami.
The campaign also helped to establish a strong brand presence on social media and increase engagement with Miami residents. The campaign successfully achieved its objective of increasing brand awareness and establishing a strong presence in Miami.
Giveaway Strategy:
We created a giveaway campaign for Mionetto Prosecco that would attract and engage with Miami residents. The giveaway would include prizes such as beach towels and sunscreen, and would be promoted through social media and influencer partnerships.
We first announced the giveaway campaign on social media, highlighting Mionetto Prosecco’s upcoming Il Passaporto Tour stop in Miami and the partnership with local influencer, @TheMiamiGuide.
To enter the giveaway, followers were instructed to like the post, follow both @mionettoproseccousa and @themiamiguide, and tag three friends who would love to join Mionetto events.
The giveaway was promoted through social media channels, with a focus on targeting Miami residents.
The prizes, which included beach towels and sunscreen, were to be given away at the Nautilus by Arlo, an upscale hotel in Miami.
Details
Mionetto Prosecco taking over Miami
Challenge
The challenge was to create a campaign that would engage Miami residents and generate positive buzz for the Mionetto Prosecco brand. With a competitive market, it was important to stand out and make a lasting impression on the target audience.
Solution
Mionetto Prosecco partnered with The Miami Guide and 10 local social media influencers to create the Mionetto Miami awareness campaign. The influencers created sponsored posts featuring Mionetto Prosecco, encouraging their followers to attend a VIP event.
Total Reach
855k
Total Following
12M
Total Impressions
581k
Traffic Boost
15%
Mionetto
“Born in Italy, Shared in Miami.”
Mionetto Prosecco