Building a website that showcases your brand can be tough, especially with all the options for CMS, web designers, and hosting providers. But what you may not be considering is how you’re implementing technology to deepen your relationship with customers. We believe websites that are powered by CRM software are the way of the future.
CRM stands for customer relationship management. A CRM-powered website is a type of marketing automation software that combines the power of customer data and social media websites with traditional software methods such as email marketing, online surveys, and advertising. The ultimate goal of a CRM-powered website is to build long-term relationships between your business and your customers that will increase sales and grow revenue.
What is a CRM-powered website?
A company’s website should be its most important marketing asset. But the potential of a CMS is limited when it’s siloed off from other essential front-office functions. A CRM-powered website gives customers seamless access to all of their data to inform their web strategy and understand exactly what pieces of content are resonating with their audience.
Who needs a CRM-powered website?
Most business owners who want to scale their businesses don’t have the time, resources and skillset to maintain their information management systems. A CRM-powered website is an exceptional solution that allows you to keep your key people up-to-date with your most important clientele. A CRM-powered website allows you to never miss an opportunity, save you time and deliver valuable tools to keep your key people up-to-date with your most important clientele.
CRM-powered websites is built with the needs of marketers in mind, prioritizing security, ease of use, and the ability to tap into customer data. With CRM-powered websites, customers can:
1. SEO Analysis
Easily see how you can improve your site and take action, all in one place with the SEO recommendations home screen.
2. Fully integrated CRM
Track every visitor to your site in one place and create personalized digital experiences leveraging CRM data. With the HubSpot CRM platform, your website becomes a growth engine for your business.
3. Sales management and reporting
CRM-powered websites come with sales pipelines, leads and opportunities. Analyze the impact of your website and optimize your strategy by digging into which content types, sources, and campaigns are driving the most leads.
4. Social marketing
Automate your social scheduling from customer profiles and web pages about you/offers or that have a lot of traffic to target to at certain times.
5. Easily Build Remarkable Websites
Most CMSes force companies to make a trade-off; either they adopt a simple web page builder that lets marketers create content quickly but has no tools for developers, or they can have a legacy enterprise CMS that is extremely extensible, but completely blocks out the marketer. Companies looking to grow their business through their website need a CMS that meets the needs of both groups. CRM-powered websites lets developers use the tools, technologies, and workflows that they prefer to create flexible themes for marketers to work within. Marketers can then take ownership of the site – updating the look and feel of their website as they see fit, without being restricted by the dev team’s sprint cycle.
Takeaway:
You already have a website. Why should you buy a CRM-powered one? It’s simple: more leads, more sales. CRMs help you save time by helping you keep track of your historical data and pinpointing new leads that fit into your overall marketing plan. When used correctly, CRMs can increase a website’s conversion rate by up to 50 percent!
Everyone needs a CRM-powered website and should work with experts to make sure they use a CRM-powered website properly.
